For Entrepreneurs, Coaches, Authors, Consultants, and other Professionals who want to bundle all of "who you are" into an obsession-worthy package.

APPLY NOW

→ Starts February 6, 2023

For Entrepreneurs, Coaches, Authors, Consultants, and other Professionals who want to bundle all of "who you are" into an obsession-worthy package.

→ Starts February 6, 2023

What if your whole business

felt like your favorite obsession?

No more separation between your secret passions and your public persona… no more chasm between what you love and what you do… no more hiding or hat-juggling…

…just one, big, delicious Swirl.


“SWIRLING” is what happens when you twirl your secret passions, obsessions, and professional expertise into one integrated identity. The result? An irresistible personal brand—and a business that you love.

What is

the Swirl?

THE SWIRL is a 90-day mentorship program for multi-passionate professionals and entrepreneurs. It’s for people who’ve been scolded for being ‘unfocused’ or ‘random’ with their choices, but who quietly suspect that there’s real power (and money) in yielding to what feels naturally fascinating and fun.

Does this sound like you?

You have two (or twelve!) different brands/websites/social media profiles and can’t decide how to combine them… or even if you should combine them.

You feel “all over the place” and struggle to focus on one thing. You wonder if there’s “something wrong with you.”

You have a personality “outside” of your business but struggle with bleaching it all out of your copy, content, and offers.

You have plenty of passions, but you’re afraid they’re “unprofessional,” or people will get “confused” if you bring them into your business

You work on your business while daydreaming about pursuing your real passion(s). You often dream of giving it all up once you make your passion your main thing.

When you try to focus on just one thing you get depressed and a lot less productive.

THE QUICK & DIRTY LOW-DOWN

Swirling your whole personality into your work

= more profits and less heartache.

THE SWIRL experience includes:

CUSTOM SWIRL.

You’ll get my personal support in coming up with a captivating message that sums up your professional skills + passions + obsessions. Never again will people scratch their heads in confusion! This alone is worth the investment of the program!

VOXER COACHING.

Every Wednesday, you get 30 minutes of 1:1 coaching with me via Voxer (a free "walkie-talkie" - type app.) Bring your questions about marketing, publicity, copywriting, client issues, etc. and I'll be ready to answer!

PERSONALIZED REVIEWS.

Every week, you can submit a piece of copy or content and get mind-meltingly-hot ideas on how to leverage your Swirl into an even catchier version. These reviews are recorded on video (via Loom) and sent back to you so you can reference them whenever you want!

ACCOUNTABILITY LIKE WHOA.

Accountability check-ins via email every Monday to ensure you’re moving along with your goals.

Your Swirly Leader:

MELISSA CASSERA

I’m a Professional Screenwriter, Award-Winning Publicity Strategist, Romance Author, and Coffee Lover.

As your fearless leader — and a lifelong Swirler — I bring personal experience and nearly 20 years of publicity + branding + writing expertise into the mix. 

As a Publicity & Content Strategist, I love fusing screenwriting techniques with modern marketing strategies to create binge-worthy brands & business plans.

Your Swirly Leader:

MELISSA CASSERA

I’m a Professional Screenwriter, Award-Winning Publicity Strategist, Romance Author, and Coffee Lover.

As your fearless leader — and a lifelong Swirler — I bring personal experience and nearly 20 years of publicity + branding + writing expertise into the mix. 

As a Publicity & Content Strategist, I love fusing screenwriting techniques with modern marketing strategies to create binge-worthy brands & business plans.

My screenwriting credits include The Obsession Thrillogy, Lifetime Network’s first trilogy of movies, and other films for the network, including Secret Lives of College Escorts, Nightmare Neighborhood Moms, Mommy’s Little Star, Daddy’s Perfect Little Girl, Her Stolen Past, and Girl Followed. I sold an eight-episode dark comedy series, Addicted, to Fullscreen. I also have six additional film projects in active development. My debut novel, CONTROL, releases March 28, 2023.

My advice and work have been featured in Variety, Fast Company, and Forbes, and I was named one of the nation’s Top Personal Branding Experts by The Huffington Post.

I love helping people swirl & position themselves into an exciting, multi-dimensional brand, and proudly showcase that version to the world.

- Melissa

My screenwriting credits include The Obsession Thrillogy, Lifetime Network’s first trilogy of movies, and other films for the network, including Secret Lives of College Escorts, Nightmare Neighborhood Moms, Mommy’s Little Star, Daddy’s Perfect Little Girl, Her Stolen Past, and Girl Followed. I sold an eight-episode dark comedy series, Addicted, to Fullscreen. I also have six additional film projects in active development. My debut novel, CONTROL, releases March 28, 2023.

My advice and work have been featured in Variety, Fast Company, and Forbes, and I was named one of the nation’s Top Personal Branding Experts by The Huffington Post.

I love helping people swirl & position themselves into an exciting, multi-dimensional brand, and proudly showcase that version to the world.

- Melissa

Ready to join

Timing & Investment

THE SWIRL kicks off February 6, 2023 and rolls for 90 Days.

The investment is $997/month for 90 days. (Total investment: $2991)

You can pay the entire investment upfront or get billed monthly. 

The only “rule” is that if you choose to join THE SWIRL, you must stay & play for the full 90 days.

Application deadline: January 25th.

-
Days
-
Hours
-
Minutes
-
Seconds

$997

Monthly x 3 Month

Or one-time payment of $2991

  • Custom Swirl
  • Weekly Voxer coaching
  • Personalized reviews
  • Accountability

ANY QUESTIONS?
You can hit me up at melissa@casseracommunications.com

Want more specific details on the program? CLICK HERE.

Swirl yourself into an unforgettable, unmistakable brand.