Learn how to create nail-biting, toe-curling
excitement for your work.
More sales. More sign-ups. More fan mail.
Total obsession.
A program for entrepreneurs, authors, freelancers, coaches, consultants, and artists.
LIVE ROUND WITH MELISSA:
October 2nd - December 1st, 2023
Learn how to create nail-biting, toe-curling
excitement for your work.
More sales. More sign-ups. More fan mail.
Total obsession.
A program for entrepreneurs, authors, freelancers, coaches, consultants, and artists.
LIVE ROUND WITH MELISSA:
October 2nd - December 1st, 2023
Led by:
Publicity Strategist, Screenwriter & Author Melissa Cassera
Led by:
Publicity Strategist,
Screenwriter & Author
Melissa Cassera
If you’re an entrepreneur, coach, consultant, author, or artist, that means you’ve got things to sell—and you want to sell those things consistently.
Many business experts say: “Oh, you want more sales? Then get tens of thousands of people to sign up for your mailing list! More subscribers! More more more! Push! Harder! More webinars! More sales funnels! More paid ads! Spend more to make more!”
Seems like good advice, so you try to follow it.
And where does it get you?
Crying into your laptop. Burnt out. Exhausted. No money rolling in. The fun drains out of your work until you’re wondering, “How did my beautiful dream business turn into this chaotic mess?”
You don’t want to give up, just yet, but you’ve got to get more cash flowing through the door, or it’s not going to be feasible to keep going.
And then, by some stroke of fate, you find yourself clicking over to this corner of the internet, reading the words on this page.
If you’re an entrepreneur, coach, consultant, author, or artist, that means you’ve got things to sell—and you want to sell those things consistently.
Many business experts say: “Oh, you want more sales? Then get tens of thousands of people to sign up for your mailing list! More subscribers! More more more! Push! Harder! More webinars! More sales funnels! More paid ads! Spend more to make more!”
Seems like good advice, so you try to follow it.
And where does it get you?
Crying into your laptop. Burnt out. Exhausted. No money rolling in. The fun drains out of your work until you’re wondering, “How did my beautiful dream business turn into this chaotic mess?”
You don’t want to give up, just yet, but you’ve got to get more cash flowing through the door, or it’s not going to be feasible to keep going.
And then, by some stroke of fate, you find yourself clicking over to this corner of the internet, reading the words on this page.
Hi. I’m Melissa Cassera, I’m a Publicity Strategist, Professional Screenwriter, Author, and the creator of Obsessed.
If the frustrating situation I just described sounds like a dramatic scene pulled directly out of your real life, keep reading. Because I have an invitation for you.
Here it is:
You are officially invited to stop pushing and stressing about “the numbers”... right now. Exhale. Let that go.
You do not necessarily need a massive audience in order to sell your offers consistently and earn the income that you want.
You can make a beautiful living with a boutique audience... a big audience... or a Beyoncé-sized audience.
Size. Does. Not. Matter.
What does matter is the level of Obsession that your audience feels for you.
The level of excitement, anticipation, and give-it-to-me-NOW-ness that they feel about your offers, your content, and all of the work that you do.
Hi. I’m Melissa Cassera, I’m a Publicity Strategist, Professional Screenwriter, Author, and the creator of Obsessed.
If the frustrating situation I just described sounds like a dramatic scene pulled directly out of your real life, keep reading. Because I have an invitation for you.
Here it is:
You are officially invited to stop pushing and stressing about “the numbers”... right now. Exhale. Let that go.
You do not necessarily need a massive audience in order to sell your offers consistently and earn the income that you want.
You can make a beautiful living with a boutique audience... a big audience... or a Beyoncé-sized audience.
Size. Does. Not. Matter.
What does matter is the level of Obsession that your audience feels for you.
The level of excitement, anticipation, and give-it-to-me-NOW-ness that they feel about your offers, your content, and all of the work that you do.
OBSESSION...
... is everything.
Building OBSESSION...
... is an art form.
And YOU...
... are invited
to train with me and learn how to build an audience of raving fans who need you... breathe you... and will pay anything to have you.
OBSESSION...
... is everything.
Building OBSESSION...
... is an art form.
And YOU...
... are invited
to train with me and learn how to build an audience of raving fans who need you... breathe you... and will pay anything to have you.
Why I created OBSESSED.
Total honesty:
People have a lot of wild ideas about the “right” way to attract fans and promote their work, and it makes me want to reach through my computer screen, grab them by the shoulders, and say “No no no! That’s not... um... please, just stop. Let me help you.”
I’ve worked in the trenches of publicity and business consulting for 17 years, serving thousands of clients and students. I’m also a professional screenwriter with 13 produced films and the bestselling author of the paranormal romance novel, Control.
I’ve been running my own business for more than a decade. When it comes to building a profitable business and an obsessed fan base, I’m no newbie on the block.
My entire career, I’ve been fascinated with “obsession.” Why is it that certain companies have raging fans while other companies don’t? Why do certain TV shows develop a cult following? Why is one entrepreneur making bank while their (equally qualified) peer is barely scraping by?
I’ve studied “obsession” from many angles—as a publicist, business strategist, screenwriter, and author. I know what it takes to build an audience that is obsessed with you—no matter what industry you’re in.
I’ve poured the “best” everything I know into Obsessed.
Why I created OBSESSED.
Total honesty:
People have a lot of wild ideas about the “right” way to attract fans and promote their work, and it makes me want to reach through my computer screen, grab them by the shoulders, and say “No no no! That’s not... um... please, just stop. Let me help you.”
I’ve worked in the trenches of publicity and business consulting for 17 years, serving thousands of clients and students. I’m also a professional screenwriter with 13 produced films and the bestselling author of the paranormal romance novel, Control.
I’ve been running my own business for more than a decade. When it comes to building a profitable business and an obsessed fan base, I’m no newbie on the block.
My entire career, I’ve been fascinated with “obsession.” Why is it that certain companies have raging fans while other companies don’t? Why do certain TV shows develop a cult following? Why is one entrepreneur making bank while their (equally qualified) peer is barely scraping by?
I’ve studied “obsession” from many angles—as a publicist, business strategist, screenwriter, and author. I know what it takes to build an audience that is obsessed with you—no matter what industry you’re in.
I’ve poured the “best” everything I know into Obsessed.
MEET ADELAIDE OLGUIN - founder of Talkbox.Mom - who started with zero subscribers and zero dollars before taking Obsessed and now brings in $100k+ per month, speaks at conferences all over the world, and lives abroad, traveling with family for half the year.
"I am so happy I found Obsessed when I first started my business because it’s made such a difference for me and helped me grow from doing $100 a month to $1,000 a month, to $10,000, to $100,000+ a month.
It’s a dream to create products and serve an audience that I love. I’ve put in so much work to make this happen, but with the help of Obsessed, I’ve put in the right work while still enjoying my life and taking my pleasure breaks.
So thank you, Melissa!! And everyone, join Obsessed, it works!! I started with zero subscribers before Obsessed and zero dollars."
- Margarette (Sparr, FL)
MEET KAREN ARRINGTON, who gained the confidence in Obsessed to put her work into the world. She’s now the bestselling author of Your Next Level Life and the winner of the NAACP Image Award for Outstanding Literary Work.- Louis (Columbus, OH)
“I attribute so much of my success as a professional writer to Obsessed. Obsessed is where I found my confidence as a writer, fell in love with reading pop culture, and found my voice. Obsessed is the career flex we all need.
Thank you, Melissa, for genuinely caring about your student's success. it's been such an honor and privilege to learn from you.”
MEET BRANDI AMARA SKYY - Sacred Leader(ship) mentor, artivist, and author, who enrolled in Obsessed, quit her day job, officially started her own company, and is now the author of five books and creator of bestselling programs on magic, self-expression, and creativity.
"My biggest moment of success (and there are several) was quitting my day job. That ball had been in motion for a while, but I really believe that being in Obsessed (and Melissa's personal energy) gave me a bolt of courage to say 'I can do this' - and then do it. While I've been in showbiz for a VERY long time, I'm just finding my ground and spreading my wings in this online world.
Obsessed laid the foundation of what to expect in this wonderland and then the lessons guided me through it. Obsessed taught me all the things I needed to know about running an biz - online and off. The lessons encouraged me to really dig deep and think about how I could best help + serve the people who come into my world wanting to 'channel' those feelings of boldness and brazenness they see in me. I am forever Obsessed!"
Who is Obsessed for?
Obsessed is a training program for
entrepreneurs, coaches, consultants, authors, and artists.
It’s designed for people who
create products, services, and experiences who are feeling disappointed by slow or inconsistent sales.
This program will help you
figure out why people aren’t buying so that you can fix the situation... and start building OBSESSION.
This program is NOT about
“building a massive list” or “getting a zillion likes,” just for the sake of looking “famous” or “influential” online.
It’s about
building an audience (any size) that is obsessed with you… and it’s about making useful, inspiring things that those people actually want to buy… and making money.
End of story.
Who is Obsessed for?
Obsessed is a training program for
entrepreneurs, coaches, consultants, authors, and artists.
It’s designed for people who
create products, services, and experiences who are feeling disappointed by slow or inconsistent sales.
This program will help you
figure out why people aren’t buying so that you can fix the situation... and start building OBSESSION.
This program is NOT about
“building a massive list” or “getting a zillion likes,” just for the sake of looking “famous” or “influential” online.
It’s about
building an audience (any size) that is obsessed with you… and it’s about making useful, inspiring things that those people actually want to buy… and making money.
End of story.
EXACTLY WHAT YOU GET INSIDE OBSESSED
Get immediate access to the entire Obsessed training program including over 50 actionable video lessons, templates, and worksheets!
The Obsessed training program will guide you to create a business with an obsessed, addicted, give-me-everything-right-now fan base.
The Obsessed system includes:
- OBSESSION-WORTHY BUSINESS
Make the structure of your business feel like an obsession. More exciting goals, more space, and loads of pleasure.
- OBSESSION-WORTHY MESSAGING
Learn to create an obsession-worthy movement your audience can’t wait to get behind.
- OBSESSION-WORTHY CUSTOMERS
Attract the right kind of clients & customers—the kind of people you’re obsessed about working with.
- OBSESSION-WORTHY COPY
Learn my best strategies to create obsession-worthy copy for your business, including website copy, describing your offers, and creating your very own business thesaurus.
- OBSESSION-WORTHY CONTENT
Dishing out exciting, binge-worthy content is one of my favorite things to do, and in this series of writing lessons—you’ll learn how to do it, too!
- OBSESSION-WORTHY COMMUNITY BUILDING
Build your audience and grow your list—making more people totally obsessed with you!
- OBSESSION-WORTHY OFFERS
Create offers that will have your audience screaming, “A Thousand Times, Yes!”
- OBSESSION-WORTHY PROMOTION STACKING
Learn my process for promoting offers (without selling your soul, spending money on ads, or burning out.)
- OBSESSION-WORTHY CUSTOMER EXPERIENCE
Put the cherry on your obsession sundae by creating loyal clients & customers for life.
WORK THROUGH THE PROGRAM LIVE WITH MELISSA
Enroll by: October 1st, 2023
October 2nd through December 1st, 2023
Think of this like the director's cut of Obsessed - going behind the scenes with Melissa's support & guidance.
Enroll now...
When you enroll in Obsessed by October 1st, you'll get access to:
: Weekly walkthrough sessions over Zoom with me, where I'll provide an overview of that week's lessons and offer additional insights. The weekly walkthrough happens every Monday at 10amPST.
: Weekly Q&A sessions every Thursday at 9amPST over Zoom. Bring all of your questions about the material that week...get answers! These will be interactive sessions where you'll unmute and ask your question.
: Access to the private Obsessed Facebook Group where you'll connect with other Obsessors and get extra support.
... and more cinematic surprises await!
You have to enroll by October 1st to get access to this live round of Obsessed.
October 2nd through December 1st, 2023
Think of this like the director's cut of Obsessed - going behind the scenes with Melissa's support & guidance.
When you enroll in Obsessed by October 1st, you'll get access to:
: Weekly walkthrough sessions over Zoom with me, where I'll provide an overview of that week's lessons and offer additional insights. The weekly walkthrough happens every Monday at 10amPST.
: Weekly Q&A sessions every Thursday at 9amPST over Zoom. Bring all of your questions about the material that week...get answers! These will be interactive sessions where you'll unmute and ask your question.
: Access to the private Obsessed Facebook Group where you'll connect with other Obsessors and get extra support.
... and more cinematic surprises await!
You have to enroll by October 1st to get access to this live round of Obsessed.
Enroll now...
Closing Words
If you’re feeling bummed out because sales are slow, opportunities are scarce, and people just don’t seem that “into” what you’re offering, this program is for YOU.
Obsessed will completely flip the way you think about “building an audience” and “promoting your work.”
Even better, you get permission to stop doing all of the awkward “marketing tactics” that suck the light out of your day. No more sobbing into your laptop! Miserable, stressed-out entrepreneurs do not produce obsession-worthy work.
It’s time to get back into your happy place. And that’s an order.
Enroll now:
Closing Words
If you’re feeling bummed out because sales are slow, opportunities are scarce, and people just don’t seem that “into” what you’re offering, this program is for YOU.
Obsessed will completely flip the way you think about “building an audience” and “promoting your work.”
Even better, you get permission to stop doing all of the awkward “marketing tactics” that suck the light out of your day. No more sobbing into your laptop! Miserable, stressed-out entrepreneurs do not produce obsession-worthy work.
It’s time to get back into your happy place. And that’s an order.
Enroll now:
Students are obsessed...
with OBSESSED!
Kent Youngstrom
“Thanks to Obsessed and Miss M., I gained a caffeine-laden jolt which propelled me on to volcanic adventures. Count my Obsessed successes as… quadrupling my business since starting the program, having two of my paintings hanging in Joanna Gaines's home, collaborations with CB2, Magnolia, and Lululemon, a line of athletic trainers with NOBULL Project, selling a painting at Art Basel, painting spaces and murals across the United States. I have Melissa and the Obsessed program to thank for much of that.”
Denise Csaky
"I love Obsessed and your less-conventional-more-intuitive approach to doing business. It really helps me be more productive and in flow because I'm not as focused on doing it "right"."
Katie Pearse
https://glisten-academy.thinkific.com/
"To this date, Obsessed is the best course I’ve ever taken and the only one I’ve ever actually done, and I revisit it constantly."
Christine McDermott
"The class completely changed every biz conversation I've had. Sales are up, clients trust me more, I'm more confident. I really love how Obsessed pulls your business together seamlessly. Using the lessons, I was able to work in real-time with Melissa’s guidance updating my website, creating opt-in offers and freebies, creating (and sticking to) a content schedule, creating compelling offers and communicating them in a way that excited my audience. $1000 is a DEAL for this class. Obsessed is amazing!"
Luzelle Cockburn
https://www.thedogtraininglab.com/
"I absolutely LOVE Obsessed! I’ve had so much fan mail this year since taking the class. Many clients who contact me tell me that they’ve been following me for awhile and they absolutely love my work! Thank you, thank you, thank you!"
Greta Ertl
"My favorite thing about Obsessed and Melissa is that it’s the opposite of pretty much every course / program / ‘miracle’ product out there. It’s not about shortcuts. It’s about being present to the people who are already listening. It’s about being the best YOU so you inspire others to do the same. I used to cringe after sending out newsletters and worried that people would unsubscribe. Now I take it as a compliment if they do. It means I’m making way for people who care. This approach has helped me grow my list and my open rates are higher than ever. I love the quality not quantity approach and the idea that by appreciating what you have now, you become magnetic. We’re energetic beings who know what’s really up. We can sense real from fake. The good from the bad. So glad to have found the gem that is Obsessed!"
Enroll now:
Lizzie LaRock
https://www.larockstarcreative.com/
"Obsessed helped me launch an exciting new lead magnet/opt-in offer. Almost instantly, I had 1500 people download the guide, people who don’t even know me! I used some funny Obsessed bits on the sign-up page to show off my personality, and that got me quite a few appreciative/humorous emails in response. I am pretty much in love with the sign-up page and the guide and my 1500 new people. Finally growing my list.... Woot! Woot!"
Jennifer Covington
https://jennifercovington.com/
"I'm going through Obsessed once again as a refresher. I found myself wanting to take a pause, not sure which direction to go in, and I knew I needed to get back In touch with the pleasure part of my business and there's no better way to do that than Obsessed. So thank you, Melissa, for the gift that keeps on giving. One lesson in and the sparks and inspiration are flying already!"
Suzzie
"Obsessed helped me publish more content, win opportunities, reach 12k in monthly page views, and grow my email list daily, making more affiliate sales this week than ever before. I’m finally feeling like all my hard work is coming together and paying off. Wow it feels good!"
Jamey Jones
"I ADORE Obsessed! I have gotten more value many times over from this program, more than any other course/program I’ve taken. And that’s just after six months of participating!"
Debra Rogers
https://www.debrajeanrogers.com/
"I can’t hold it any longer. Like the guy you’ve been dating for months but haven’t told your parents yet, my fave obsession is Obsessed. Melissa’s lessons are fun & inspiring. I look forward to each lesson, getting to see what I can play with, explore & create with my brand and my message. I am truly obsessed! What a gift. I’m in love with this class!"
Pamela Chen
"I’ve used the Obsessed lessons to help start a magical business—including landing a book and tarot card deck publishing deal, and starting a magical coaching business. The feedback from Melissa and other Obsessors keep my biz writing witty and magical! Melissa always helps me authentically write conversationally, instead of feeling like I have to be a buttoned-up “professional” (so boring). My open and click-through rates have gone up and people are way more engaged. People totally respond to the simple calls-to-action and other OBSESSED tips/templates."
Melanie Harrison
https://chickweedapothecary.co.nz/
"I love everything about Obsessed. There have been other programs that I have taken which haven't lived up to expectations. Not Obsessed... it totally went over and above my expectations! I use Melissa’s methods for my online orders, and a client was so surprised and delighted - she immediately wanted to stock my products at her clinic! She is situated all the way on the other end of the country, and I’m so excited to have my products already reaching new markets."
Kent Youngstrom
“Thanks to Obsessed and Miss M., I gained a caffeine-laden jolt which propelled me on to volcanic adventures. Count my Obsessed successes as… quadrupling my business since starting the program, having two of my paintings hanging in Joanna Gaines's home, collaborations with CB2, Magnolia, and Lululemon, a line of athletic trainers with NOBULL Project, selling a painting at Art Basel, painting spaces and murals across the United States. I have Melissa and the Obsessed program to thank for much of that.”
Denise Csaky
"I love Obsessed and your less-conventional-more-intuitive approach to doing business. It really helps me be more productive and in flow because I'm not as focused on doing it "right"."
Katie Pearse
https://glisten-academy.thinkific.com/
"To this date, Obsessed is the best course I’ve ever taken and the only one I’ve ever actually done, and I revisit it constantly."
Christine McDermott
"The class completely changed every biz conversation I've had. Sales are up, clients trust me more, I'm more confident. I really love how Obsessed pulls your business together seamlessly. Using the lessons, I was able to work in real-time with Melissa’s guidance updating my website, creating opt-in offers and freebies, creating (and sticking to) a content schedule, creating compelling offers and communicating them in a way that excited my audience. $1000 is a DEAL for this class. Obsessed is amazing!"
Luzelle Cockburn
https://www.thedogtraininglab.com/
"I absolutely LOVE Obsessed! I’ve had so much fan mail this year since taking the class. Many clients who contact me tell me that they’ve been following me for awhile and they absolutely love my work! Thank you, thank you, thank you!"
Greta Ertl
"My favorite thing about Obsessed and Melissa is that it’s the opposite of pretty much every course / program / ‘miracle’ product out there. It’s not about shortcuts. It’s about being present to the people who are already listening. It’s about being the best YOU so you inspire others to do the same. I used to cringe after sending out newsletters and worried that people would unsubscribe. Now I take it as a compliment if they do. It means I’m making way for people who care. This approach has helped me grow my list and my open rates are higher than ever. I love the quality not quantity approach and the idea that by appreciating what you have now, you become magnetic. We’re energetic beings who know what’s really up. We can sense real from fake. The good from the bad. So glad to have found the gem that is Obsessed!"
Lizzie LaRock
https://www.larockstarcreative.com/
"Obsessed helped me launch an exciting new lead magnet/opt-in offer. Almost instantly, I had 1500 people download the guide, people who don’t even know me! I used some funny Obsessed bits on the sign-up page to show off my personality, and that got me quite a few appreciative/humorous emails in response. I am pretty much in love with the sign-up page and the guide and my 1500 new people. Finally growing my list.... Woot! Woot!"
Jennifer Covington
https://jennifercovington.com/
"I'm going through Obsessed once again as a refresher. I found myself wanting to take a pause, not sure which direction to go in, and I knew I needed to get back In touch with the pleasure part of my business and there's no better way to do that than Obsessed. So thank you, Melissa, for the gift that keeps on giving. One lesson in and the sparks and inspiration are flying already!"
Suzzie
"Obsessed helped me publish more content, win opportunities, reach 12k in monthly page views, and grow my email list daily, making more affiliate sales this week than ever before. I’m finally feeling like all my hard work is coming together and paying off. Wow it feels good!"
Jamey Jones
"I ADORE Obsessed! I have gotten more value many times over from this program, more than any other course/program I’ve taken. And that’s just after six months of participating!"
Debra Rogers
https://www.debrajeanrogers.com/
"I can’t hold it any longer. Like the guy you’ve been dating for months but haven’t told your parents yet, my fave obsession is Obsessed. Melissa’s lessons are fun & inspiring. I look forward to each lesson, getting to see what I can play with, explore & create with my brand and my message. I am truly obsessed! What a gift. I’m in love with this class!"
Pamela Chen
"I’ve used the Obsessed lessons to help start a magical business—including landing a book and tarot card deck publishing deal, and starting a magical coaching business. The feedback from Melissa and other Obsessors keep my biz writing witty and magical! Melissa always helps me authentically write conversationally, instead of feeling like I have to be a buttoned-up “professional” (so boring). My open and click-through rates have gone up and people are way more engaged. People totally respond to the simple calls-to-action and other OBSESSED tips/templates."
Melanie Harrison
https://chickweedapothecary.co.nz/
"I love everything about Obsessed. There have been other programs that I have taken which haven't lived up to expectations. Not Obsessed... it totally went over and above my expectations! I use Melissa’s methods for my online orders, and a client was so surprised and delighted - she immediately wanted to stock my products at her clinic! She is situated all the way on the other end of the country, and I’m so excited to have my products already reaching new markets."
Enroll now:
FAQ
I’m just starting. Is Obsessed right for me?
Yes! This program is great for budding business owners. Obsessed is an awesome business foundation and removes the “guesswork” from those beginning years. I often wish I had a program like this way back when so I could “get it right from the start.”
I sell a product. Will obsessed work for me?
Yes, Obsessed works for both product and service-based businesses. For reference, you can look at our testimonials from Adelaide Olgin who took her foreign language subscription box service from $0 to $100k months using Obsessed.
What’s your refund policy?
If you are unhappy with your Obsessed purchase, contact us within 14 days and we will give you a full refund. :)
I don’t have an email list yet. Will this program work?
You don’t need an email list to join Obsessed. We have lessons on building your list inside the program.
Does this program include any calls or a community component?
If you join Obsessed by October 1st, 2023, you get access to the live round with Melissa.
How long do I have access to the program?
Your enrollment includes access to the digital program for the life of the program, including any updates. You will also get access anytime we offer "live rounds." For reference, the Obsessed program has been around since 2014.
Enroll now:
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